They look like an opportunity.
But they’re actually a wardrobe disaster in disguise.
Because while those “70% off” tags are tempting, most of us walk away with things we’ll never actually wear.
Wrong color. Wrong fit. Wrong vibe.
Summer sales are the biggest opportunity to waste money on clothes that never make it into your real-life rotation.
Let’s be honest: we don’t always shop because we need something.
We shop because we’re overwhelmed, insecure, uninspired, burnt out—or just plain tired.
And that moment of “add to cart” gives us a rush. A sense of control.
But that’s not shopping.
That’s emotional spending.
A little dopamine fix dressed up as retail therapy.
And it almost always backfires.
You get a closet full of impulse buys, mismatched colors, and pieces you regret as soon as they arrive.
Your wardrobe should reflect you. Your essence, your energy, your lifestyle.
But what happens instead?
You buy clothes for a version of you that doesn’t exist.
That Pinterest version. The influencer version. The vacation-only version.
So your wardrobe becomes a museum of mood-based decisions, not a functional collection of looks that empower you.
Sound familiar?
Let’s make one thing clear: the problem isn’t shopping. It’s how you shop.
Here’s how to make CEO-level style decisions, even when the sales are calling your name:
✅ 1. Know Your Seasonal Color Palette
When you understand your personal colors, shopping becomes intentional—not emotional.
Your color palette helps you filter out 80% of what’s not right for you before you even try it on.
No more “maybe it’ll work.” Just instant clarity.
✅ 2. Don’t Buy Just Because It’s On Sale
Ask: Would I still want this at full price?
If the answer is no, walk away. You’re not saving money—you’re storing clutter.
✅ 3. Buy for Your Real Life
Not your dream vacation. Not your fantasy aesthetic.
Buy for the lifestyle you’re living 80% of the time. That’s where your wardrobe needs to perform.
✅ 4. Only Buy What Works With What You Own
If you can’t style it three ways with what’s already in your closet, it’s not adding value—it’s adding noise.
You’re not just buying clothes.
You’re shaping your personal brand.
And clarity is your most powerful style tool.
Don’t let summer sales ruin your wardrobe.
Don’t let impulse buys hijack your confidence.
Start shopping with a strategy.
✅ Stop wasting money
✅ Build a wardrobe that works
✅ Look and feel amazing in what you own
Start your color journey now → Discover Your Colors
To support you this season, Julia has created digital styling guides that work like a compass in a crowded store—pointing you toward the colors and choices that truly align with you.
From the Pocket Palette to the complete Color Styling Guide, these 5 tools are here to help you say yes to what works—and no to what doesn’t.
🎁 As a thank-you for reading to the end:
Use code SUMMER10 for 10% off all digital guides—including our best-selling Pocket Palette
*Special Code expires July 31st.
With love,
Julia Dobkine
Subscribe now and get 5% off your first order, plus access to expert styling tips, personalized color insights, and exclusive updates.
